1) Locate a highly polar, drippingly opinionated piece of political bloggery.
2) Identify all person names.
3) Randomly replace them with other figures.
4) Repost the story somewhere else, and record whether anyone can detect the change.
If successful it could reduce the time required to generate political blogs by 50%, a huge gain for the economy. I just got this idea in flash while reading this. If you're interested in collaborating on this research, let me know.